The Operating Standard mark The Operating Standard
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AI & Automation for Established Businesses · Phoenix, Arizona

The Power of AI & Automation, Put to Work Safely.

You built a business that works. I help you make it run better - using automation and AI to take the repetitive work off your plate, implemented carefully, with you in control at every step.

The same systems thinking that helped grow an award-winning business, applied to yours.

The Operating Standard mark
Operations That Break Ceilings.
Automatic Follow-Up Less Manual Work Clear Monthly Reporting You Stay in Control
Mike DeBoard, founder of The Operating Standard
Mike DeBoard, Founder
Mike DeBoard and his father holding GAMA's 2026 Retailer of the Year award for Silver Dragon Games
With my dad at GAMA Expo, accepting Silver Dragon Games' 2026 Retailer of the Year award.
Built by an Operator, Not a Vendor

I've stood where you're standing.

I spent 15 years in marketing and sales. Then I helped build and scale Silver Dragon Games from a startup into a nationally recognized business in about three years, earning repeated honors from the Game Manufacturers Association (GAMA), including Game Store of the Year. The Operating Standard came next: putting everything those years taught me to work for other owners.

Those years in marketing and sales are why I look at a business the way your customer does - from the first time they find you to the moment they come back. I build systems that flow from the customer's point of view and the business's at the same time, not just tidy software for its own sake.

We didn't grow Silver Dragon by working longer hours, and I certainly didn't do it alone - that store runs on a team worth bragging about. What made the difference was the systems we built together - for marketing, events, customer experience, and the day-to-day - with automation and AI quietly handling the repetitive parts. I know what it's like when the whole day depends on somebody remembering, and the relief for everyone when good systems start carrying that weight.

The biggest thing those systems gave me was time - evenings back, weekends back, and room to think about the business instead of just running it. That's my mission now: giving that same time back to other business owners - carefully, safely, and in plain English.

2024

Store Design & Innovation

GAMA award for Outstanding Store Design and Innovation in Games, Retail.

2026

Game Store of the Year

Named Game Store of the Year by GAMA, national industry recognition.

Operator-built

Real Experience

Marketing, events, customer experience, retail operations, and sales infrastructure - run, not theorized.

The Standard

Powerful technology, handled responsibly.

A lot of owners know AI is powerful - and worry about getting it wrong. That's fair. So every system I build for you follows the same rules. This is The Standard.

01

You stay in control

Nothing changes in how your business runs without your say-so.

02

Your data stays yours

Your customer information is never fed into public AI tools. Ever.

03

Everything is reversible

If a change isn't working, I undo it. No permanent surprises.

04

People trained, not replaced

Automation removes busywork, not the people who run your business.

05

Plain English, always

If I can't explain how something works in a way that makes sense to you, I don't build it.

How Working Together Works

A clear path, start to finish.

Step One · Map

Free Strategy Call

Free 30 minutes

We sit down and walk your business together, from first contact to finished work. You leave with your Workflow Map: the bottleneck holding you back, plus every point worth improving, automating, or making more profitable.

Step Two · Diagnose

The Growth Ceiling Audit

$1,000 one-time

A deep dive into the pain points and opportunities from your map, turned into a detailed, do-this-next plan - yours to keep, with or without me.

Step Three · Build

I build the systems

Project price one-time · scoped to the work

Optional, and separate from the audit. If you'd like me to build it, we agree on a one-time price up front based on the size of the project. Built to The Standard, at a pace that suits you.

Step Four · Keep

The Standard Plan

from $750 / month · cancel anytime

A monthly plan that keeps your systems running, current, and held to The Standard - so they stay an asset instead of another thing to worry about.

Most owners start with the free call. Each step is its own decision - where it goes from there is always your call.

The Growth Ceiling Audit

The deep dive: the Growth Ceiling Audit.

A focused diagnostic for businesses that are busy, growing, and ready to understand what is holding back the next stage of growth.

Most businesses do not hit a ceiling because the owner stops working hard. They hit a ceiling because the systems behind the business stop scaling.

The Growth Ceiling Audit reviews your revenue flow, website and conversion path, lead handling, operations and fulfillment, tools and automation, and measurement and reporting. The goal is to identify where time, revenue, and momentum are being lost, then turn those findings into a practical roadmap. Your Workflow Map from the free call shows the where and what - the audit works out the how.

What We Review

01Revenue flow
02Website & conversion path
03Lead handling
04Operations & fulfillment
05Tools & automation
06Measurement & reporting

What You Receive

Current-state review
A clear picture of how the business actually runs today.
Revenue flow map
See exactly where revenue is created, stalled, or lost.
Website and conversion notes
Turn more of the traffic you already have into inquiries.
Lead-handling observations
Stop losing leads to slow or inconsistent follow-up.
Automation opportunity list
Reclaim hours by removing repetitive manual work.
Priority scorecard
Know what to fix first, ranked by impact.
90-day roadmap
A sequenced plan you can start acting on immediately.
Recommended next steps
Move forward with confidence, with or without me.
Fixed-Price Diagnostic
$1,000

The audit is designed to create clarity before larger investments in website rebuilds, automation, a better customer-follow-up system, paid traffic, or ongoing consulting. If it doesn't show you clearly where your time and money are going, I'll refund it.

Common Questions

The questions owners actually ask.

Will this replace my employees?

That's your call. My default is to make the team you already have more effective - automation takes over the retyping, reminders, and copy-and-paste work nobody was hired to do, so your people spend their time where it matters. If part of your goal is to run leaner, or to grow without adding your next hire, automation can do that too. Either way it's handled thoughtfully, and it's always your decision - never a surprise.

Do I have to learn new software?

No. I build it, I run it, and you get a plain-English report each month. If you want to learn it, I'll teach you exactly as much as you'd like - and no more.

What happens to my customer data?

It never goes into public AI tools. Protecting your customers' information is part of The Standard, not an afterthought.

What if something breaks?

Every change is reversible, and if I'm maintaining your systems, fixing it is my job - not yours.

Is my business too far behind for this?

There's no "behind." Most owners start with paper, spreadsheets, and memory. That's exactly the starting point these systems are built for.

How do we start?

With a free 30-minute call, or the $1,000 Growth Ceiling Audit if you're ready for a full picture. Either way, there's no obligation to go further.

No Pressure, No Jargon

Let's have a plain conversation.

A free 30-minute call that walks your business from first contact to finished work. You leave with your Workflow Map either way: the bottleneck holding you back, and every point worth improving. No obligation, and nothing to prepare.

Book a Free Strategy Call