The Operating Standard mark The Operating Standard
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Conversion-First Websites

Websites that turn visitors into booked calls.

Fast, professional websites for established, owner-run businesses, built so a visitor can see what you do, trust you and book a call in seconds. When you're ready, the systems behind the site can do the follow-up too. Plain English, with a human checking everything.

Fixed-Price Tiers
From $4,500
Fast, professional, and mobile-ready
You own everything. No lock-in.
Built ready to grow into automation
Compare the Tiers
The Problem

Most small-business websites just sit there.

They're digital brochures nobody touches after launch, and most "web guys" hand you something you can't edit, tied to accounts you don't control. That's not what this is.

You own everything. Your domain, your hosting, your accounts: all in your name.
No jargon, no lock-in. Plain English, and nothing that traps you into paying me forever.
Built by one accountable person. Not offshored, not handed off. Me, start to finish.
What You Get

Three clear tiers. Fixed prices. No surprises.

Foundation
From$4,500

A clean, fast, professional site of up to 5 pages. Everything a credible business needs to look the part.

Up to 5 pages, mobile-ready
Fast, secure, and built to last
You own the domain and hosting
Start here
Most Chosen
Foundation+
From$7,500

The site that actually brings in work. More room, done-for-you copy, and lead capture so inquiries reach you.

Everything in Foundation, up to about 10 pages
Done-for-you copywriting
Built-in lead capture and booking
Book an intro call
Growth
From$12,000

Everything in Foundation+, with your intake, booking, and follow-up wired into a system that runs itself.

Everything in Foundation+
Intake, booking & follow-up automated
Scoped together on the call
Let's scope it
After launch Standard Care, $300 a month. Hosting, monitoring, security updates and fixes for the site we built. 3-month minimum, then month to month with 30 days' notice.
Terms Fixed quotes, not estimates. 50% to start, 50% at launch, 5% off if paid in full. Works as quoted or fixed free, with 30 days of free fixes after launch.
The website is step one

Where a website becomes a business asset.

Every site is built automation-ready. The intake form, booking link and follow-up emails can start out manual, and whenever you're ready, they become a system that answers inquiries, books calls and follows up automatically. No pressure, no rip-and-replace: the foundation is already there.

01

Website

A fast, professional site you fully own, built ready for what comes next.

02

Standard Care

Hosting, monitoring, security updates and fixes, so the site stays fast and current. $300 a month.

03

Automation & Marketing

When you're ready, the manual pieces become a system, with a human checking the work.

Recent Work

A recent build for a Phoenix law firm.

Bethune & Associates · Law Firm

Bethune & Associates, a Phoenix law firm: website rebuild and client acquisition program. bethunelaw.com

Bethune & Associates
Attorneys at Law · Phoenix, AZ
Why Work With Me

Safe, plain-English, and genuinely yours.

The same care that runs through everything I do. For the details, read How I work.

Based in the Phoenix Valley: in person across the metro, nationwide by video.
You own every account: domain, hosting, everything.
Nothing offshored. I build it, and I'm accountable for it.
Standard Care runs month to month after the first three months.
A human checks the work, always.
How It Works

A simple, predictable process.

01

Intro call

20 minutes to see if it's a fit. No pressure.

02

Fixed quote

A written quote, not an estimate. No hourly meter.

03

Build

Most sites launch in about 2 to 3 weeks once content is ready.

04

Launch + Standard Care

We go live, and Standard Care keeps it running.

05

Optional: automate

When you're ready, an automation roadmap. Never pushed.

Questions

The honest answers.

Do I have to buy automation?

No. Foundation is a complete, professional site on its own. It's just built ready, so it's easy later if you ever want it.

Do I own my site?

Yes, 100%. The domain, the hosting and all accounts are in your name. If we ever part ways, you keep everything.

What's Standard Care?

Hosting, monitoring, security updates and fixes for the site we built. $300 a month, with a 3-month minimum, then month to month with 30 days' notice.

How fast?

Most builds launch in 2 to 3 weeks once your content is ready.

What does it cost?

Foundation from $4,500, Foundation+ from $7,500 and Growth from $12,000. You get a fixed quote, not an estimate, and never an hourly surprise: 50% to start, 50% at launch, 5% off if paid in full.

Let's see if it's a fit.

A 20-minute intro call about your business and whether a new site is the right first step. You'll leave with clarity either way.

Book a 20-minute intro call Score your business